Anybody that is anybody in marketing certainly knows the name David Meerman Scott. David is probably the best know online strategist in the country. David has written many best sellers including, Marketing Lessons from the Grateful Dead, The New Rules of Marketing & PR, The New Rules of Sales & Service and Newsjacking, to name a few.
David was also kind enough to endorse my own e-book titled, The Essential Guide to Industrial Marketing…The Inbound Way.
As an online marketer, I am always gleaning the thought-leaders for tips and tricks to improve my client’s online marketing efforts.
David Meerman Scott’s most recent post, The Five Essential Skills for Building an Effective Website caught my eye from feedly.com, a blog aggregator app I monitor daily on my iPhone.