Voice search for industrial on a mobile device is taking over your industrial marketing.
“Siri, show me websites for CNC bed mills”
“Alexa, show me instructions for vibration analysis for my large electric motors”
“OK Google, where can I find a used Falk speed reducer near me”
I am sure you have used voice search to find the “nearest pizza joint”, “fine Italian dining”, or “green outdoor sling chairs”.
Have you tried voice search for your industrial products or services? Go ahead, pull out your smart device and ask about your own industrial products and services.
According to Google’s CEO 20% of all queries from mobile devices are voice activated. According to independent studies, 95% of voice recognition searches are accurate.
Continue reading “Voice Search for Industrial Marketing: 3 Steps to Recognition”
As everything in life, there are no easy short-cuts that will ensure quality leads land on your loading dock. Most everything in life worth achieving is a long-term effort.
So it is with content marketing & marketing automation for industrial
My customers and prospects often ask me the quickest way to generate leads using web-based tactics. I remind them there is NO QUICK WAY. However, there are two components that will offer a SURE WAY to improve your brand image, top-of-mind awareness and, ultimately leads.
YOU MUST HAVE A CONTENT MARKETING & MARKETING AUTOMATION EVANGELIST
Yep, a sure-fire evangelist that knows your industrial market. An evangelist that knows both traditional marketing as well as new media marketing. Why? Because as good as the web and new media can be, it is ALWAYS better integrating the old marketing tactics that work with the new stuff. (i.e. SEO, industrial content marketing, marketing automation, A/B testing, analytics, PPC, social marketing, etc., etc.)
Now…an evangelist can come in many forms.
Continue reading “Marketing Automation for Industrial: Dominate with These 2 Components”