First, if you are not serious about retooling your industrial marketing strategy to create sustainable lead generation and top-line growth, you don’t need to bother reading this post or follow up on the valuable links below.
If you are serious about creating top-of-mind experiences for your industrial prospects and sustainable lead-generation, then spend 10 minutes to educate yourself from two of the most reliable resources on the web, Forbes.com and Search Engine Land about the need for industrial content marketing.
For those you that follow me and read my blog, you know that I have been consistent concerning the opportunities for the savvy industrial marketer. The articles below provide further evidence that my customers are on the right track when retooling their online strategy & taking advantage of opportunities in the industrial market:
- Many of your industrial competitors are far behind, in terms of a quality web presence, leaving gaping opportunities for many industrial suppliers and small to mid-size manufacturers.
- I have also been an evangelist for marketing automation (Such as HubSpot, ActiveCampaign, etc.) for content deployment. Using these affordable platforms provides industrial marketers consistency and measurement, both requirements for marketing success. Marketing automation can also provide a significant competitive advantage. Most industrial marketers will ignore the benefits of industrial marketing automation or industrial content marketing. There is just something about “industrial” and “marketing” that don’t mix..like oil and water.
- Coming from my previous company, Market Pipeline, a leader in search engine optimization for the industrial market, I have always felt that SEO research was one of the first steps in creating a web marketing campaign (the other; developing a strong brand message in the age of search, mobile & social) that provides positive results. Again, most industrial marketers don’t even know the right questions to ask when it comes to the benefits of SEO.
Can you say, “OPPORTUNITY”?