I have been working with a prominent B2B industrial manufacturer for years. The C-suite management is largely made up of baby-boomers, as defined by an age range of 51-70. All are talented individuals with specific skill sets; engineering, marketing, sales, etc. All have excellent people skills and I enjoy each of them.
To a point. Then…I get frustrated when I see so many decisions based on a baby-boomer mindset.
When it comes to leveraging the web into a coherent marketing strategy, they have made their decisions based on rust-belted, gut-dominated, well-meaning, baby-boomer assumptions. My analysis is not just based on my own experience, but also comes from real data from Google & Millward Brown Digital Research, one of the most respected digital research companies in the world.
I have seen poor marketing decisions based on assumptions born out of an age group simply not fluent in the digital landscape and market realities. My reference “case study” is not the only offender…I see the baby-boomer mindset making poor marketing decisions daily when it comes to digital.
As my dear ‘Ol Pappy use to say, “Son, you don’t even know, what you don’t know”. So it is with many baby-boomers.
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