Most industrial marketers do not embrace SEO as they should (I know…I have been helping them for 14 years), let alone Google’s new algorithm called RankBrain.
RankBrain…sounds intimidating doesn’t it?
RankBrain is just another algorithm update from Google that improves the search experience for its users. RankBrain is “machine-learning artificial intelligence technology” that will continue to deliver improved search results, satisfying your industrial customer’s need for answers to their questions. The “machine-learning” part of the algorithm is the new technology Google is promoting.
Google tells us that RankBrain is the “third-most” important signal contributing to page rank. Amazingly Google will not tell us the first two. Silly Google.
My guess is, links (i.e. “votes” for your webpages) remain the most important signal and the actual words you use in your content (i.e. webpages, white papers, e-books) are the second most important signal for Google.
What does all this mean for the industrial internet marketing?