Bruce McDuffee and I did our first podcast at Manufacturing Marketing Institute. Our topic was content saturation and how the lack of good content from your industrial competitors creates a huge opportunity for B2B lead generation for savvy industrial marketers.
Key takeaways from this podcast:
- A fresh way to look at your industrial marketing strategy
- Content marketing or inbound marketing works, but it is hard and it is worth getting some outside help.
- Take advantage of the huge opportunity by embracing modern marketing strategy & tactics, SEO, content marketing and marketing automation.
- A particular focus on the concept of content saturation and how to use Google’s commands to research your competitors’