I’m not digging deep into the subject of industrial branding, except to say there is a ton of material on the web about industrial branding. Go ahead and type “industrial branding strategy” into Google.
Knock yourself out.
One of the better discussions about industrial branding is from friend and fellow industrial marketer, Kerry O’Malley in Texas. Kerry’s tells us an industrial brand “must come to life”. Kelly provides a compiling argument and an excellent example on her blog, The Key to a Great Industrial Brand Strategy?