[Book Review] David Meerman Scott Delivers a Blow to the Status Quo for Industrial Marketers

As industrial marketers struggle with market disruption, they need to read The New Rules of Sales & Service from David Meerman Scott to clear their heads & face reality

The New Rules of Sales & Service from David Meerman Scott Not news to anybody, but I recently became so fed up with Comcast’s service (It truly is unbelievable how bad it is) I switched to another provider.

Comcast is the classic antithesis of David Meerman Scott’s The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business. It appears to me Comcast is still defending the sales & service status quo and they are paying the price. Because I recently read Scott’s book, I could not help but think about my recent, blood-pressure raising, Comcast experience.

For those of you that regularly read my blog you know I disdain the status quo and I am always looking for ways to shake up the status quo in industrial marketing. Many industrial marketers love to defend the status quo, much like Comcast.

Well…maybe not that bad.

When meeting with my customers I often get questions such as, “How in the heck can I keep up with all the changes in the web?”; “It seems like Google changes their algorithm daily. How can I keep up my PageRank?” Or…”How can I, confidently, adjust my marketing strategy to combat all the disruption?”

Currently your biggest enemy for success in industrial marketing is your attitude towards your own status quo. Continue reading “[Book Review] David Meerman Scott Delivers a Blow to the Status Quo for Industrial Marketers”