How Can Your Industrial Marketing Strategy Keep Up with Google?

It seems that Google disrupts something every day. In the face of new marketing opportunities, what is an industrial marketer to do?

disruptive industrial marketing strategiesI often get the question from my customers and prospects I work with, “How in the hell can my web marketing strategy keep up with all the disruptive things that Google is doing?”

My typical answer is, “Focus on your brand and content marketing…and don’t worry about Google”.

The typical response is a baffled facial expression.

Allow me to explain. Stay with me on this.

More than a year ago, I started to focus on Google’s Authorship program. This program allows content to be ranked by the authority of the author. As a regular blogger, I felt it was important to understand how Google’s Authorship program worked for me, as well as my clients.

Then in September Google pulled the plug on all the hard work, study and research I did to comply with Google’s “wishes”. Google cancelled their Authorship program.

Talk about an 800 lb. gorilla. Talk about pissed off. Continue reading “How Can Your Industrial Marketing Strategy Keep Up with Google?”