I think we can all agree that your website is now your most valuable and most customer-facing marketing asset…right?
Then why does your industrial website and its home page look awkward, amateurish and unprofessional? Some websites may even look terrific but they fail to reach their true potential as a lead generation machine.
Industrial marketers invest billions on their websites and digital marketing efforts, yet an amazing 90% of the web sites I have analyzed, using various grading software and my own experience, fail. The primary ranking software I use is HubSpot’s Marketing Grader. Marketing Grader takes a holistic approach to digital marketing, less focused on keywords. (The new paradigm based in Google’s recent algorithm updates) In the past, I have used Raven, which takes a different approach and focuses entirely on keyword ranking.
“The real problem isn’t funding to do something new, but to get people to stop doing what isn’t working”
-Michael Brenner, Sr. Director of Global Marketing at SAP
In reviewing thousands of industrial websites, here are three critical categories I see missing for true online success. I broke all critical elements into three, digestible, categories: The Hook, The Reel and The Landing Net. Continue reading “For Industrial Marketing Success, You Need a Hook, Reel & Landing Net on Your Web Site”