I recently had one of the top writers in the area tell me that my blog posts were excellent. This was a bit of a shock as I was just an OK writer in college. I really did not enjoy it or take any interest in it other than an opportunity to slam some NoDoz to stay up late and finish a paper.
As I became more involved in business and the need to communicate, I started to pay more attention to the art & science of writing. I was clearly into the art…the creative part. The science or the grammar was more of a stretch. I did come to appreciate my solid English background at Huntington High School and Adrian College. Thanks Mr. Hayden & Dr. Ernst.
As an industrial internet marketer, I found within the last few years, that content marketing was becoming the new frontier for the savvy industrial marketer. I knew that I would have to start a blog focused on the needs of industrial marketers interested in leveraging the web for lead generation. Continue reading “Content vs Copywriting-How to Write Great Content for the Industrial Market”