Keep in mind Google’s mission: To build the “perfect search engine” that “understands exactly what you mean and gives back exactly what you want”.
At Market Pipeline (my former company, that I founded) we have followed Google’s guidelines. Depending on how aggressive our customer wanted to be and how many resources they wanted to deploy, we did our best to improve traffic to our customer’s web sites. In essence, we were creating “Google Juice” for our customers using techniques such as comments on industry related blogs, article marketing and directory insertions. Just a couple years ago these were accepted techniques for good search engine optimization (SEO). Now these techniques are in the ruble of “unethical” tactics Google discourages.
Again…keep in mind Google’s mission; “The perfect search engine.”
As early as last week I was encourage by my Internet Marketing Consultant at HubSpot to start guest posting to improve inbound traffic to www.marketpipeline.com. I had started to make arrangements with other industrial web marketing blogs for guest posting. Hold on bucko! Continue reading “Content Marketing for Manufacturers: Google Just Settled It…You Must EARN Your Reputation”