4 New Skills Required…The Sales Shift for Industrial Sales & Marketing
While spending Christmas at my Son’s home near Ft. Hood, Texas, I finished reading Frank Belzer’s groundbreaking book Sales Shift. Having to do “work” gave me a reason for an occasional respite from the Christmas hoopla (Jack, 3 years old and Paul, 4 months old). Of course, I also had to post on my blog while “working” and I felt the concepts outlined in Belzer’ s book were worth some “ink” for our industrial sales & marketing friends.
Because of the effectiveness of content marketing/inbound marketing as a lead generation tactic, industrial sales groups must make dramatic shifts in the way they approach their prospects and customers.
I speak with good authority concerning Belzer’s book. Personally I have made the “Shift” Belzer outlines in his book. For me, the “Shift” has been gradual over the last 3 years. The “Shift” has been required by new technologies and market realities. The “Shift” has been easy for me because I love change and I enjoy the challenge of learning new ideas. Most importantly, the “Shift” has been mandated by our customers. Continue reading “4 New Skills Required…The Sales Shift for Industrial Sales & Marketing”
Do Industrial Sales Reps Still Need Business Cards?
Well…maybe a few. Let me explain
We all know your customers and buyers are more informed than ever. It is now said by several trusted resources, such as Gartner, Forrester etc., that your buyer is 70% through the buying’s journey before the sales group has a chance of getting their hooks into them.
I recently was in my office at home when my 15 year old Denon receiver took a dump. I quickly went to the web and researched receivers that fit my specifications. In less than a half hour I had made a decision on which receiver was best for my application. Normally I would have ordered on Amazon, where I read many reviews as part of my research. Instead, I needed the receiver quickly so I jumped in the car and drove off to Best Buy.
I walked briskly in the door at Best Buy, proceeded directly to the home entertainment area and picked up my new Yamaha RX-575 Receiver.
Done. No interaction with a salesperson. Continue reading “Industrial Sales Reps Don’t Need Business Cards Anymore”
If you want comprehensive resources for industrial marketing automation and industrial content marketing…you found the right link.
Few deny that marketing automation can provide measurable benefits for all types of businesses. Marketing automation still has a low adaptation rate among industrial marketers. Industrial marketers are still hesitant to stick their toe in the water. My experience and research tells me the ones that have adapted marketing automation have, almost universally, underutilized the software and resulting benefits.
I would like to briefly examine why that is and identify real business reasons why marketing automation just makes sense for industrial marketers. Continue reading “Is Marketing Automation Worth It? …9 Business Reasons Why Industrial Marketers Must Embrace It”
Want to read a real live case study of a very boring industrial company that has mastered business blogging with spectacular results…Indium Corporation in Utica, NY
As industrial marketers we have all heard it. We all know someone that expands on the virtues of blogging for business. I know industrial marketers reading this are wondering, “How and the heck am I going to find time to blog about my business”
As my old basketball coaches used to say, “It’s not what happens between the base lines, it what happens between your ears”
I suggest you change your attitude about the web in general.
View the web as the OPPORTUNITY that you have been looking for to improve your company’s brand and improve lead generation. If you embrace that attitude you can exploit the web to foster the dramatic changes you envision.
Sorry! The first place to start is a blog. Continue reading “Best Practices for Business Blogging (Case Study)…& Major Benefits Industrial Marketers are Missing”