I was recently on vacation and could not help but notice this tired, yet sage advice from the Salty Dog Cafe in South Beach Village on Hilton Head Island.
One of my goals during my vacation was to re-read David Meerman Scott’s, The New Rules of Marketing and PR (fourth edition, just released). I did get through most of Scott’s fourth edition and came away more convince than ever that industrial marketers are sitting on a powder keg of opportunity. Yet, many industrial marketers are not aware of this global phenomenon that is right under their posteriors. Continue reading “Industrial Marketing Wisdom from the Salty Dog Café”