Direct Mail vs. Email for Industrial Marketers. What Works Best?

Study from Harvard Business Review (HBR) comparing the ROI of direct mail versus e-mail.

blogging equals more leadsI have often wondered if there were quantitative differences between direct mail ROI (return on investment) and email ROI?

I recently found a study done this past January (2013) from Harvard Business Review.  It is very instructive and appears to answer some pretty basic questions and dilemmas we all face while marketing to your industrial customers. Continue reading “Direct Mail vs. Email for Industrial Marketers. What Works Best?”