Can Your Industrial Product Become a Poster Child?

Blog post from Tom Repp about content marketing for industrial marketers and the opportunties they are missing by not engaging their audience earlier in the sales funnel

poster_childIn the highly acclaimed book about content marketing titled Content Rules (www.contentrulesbook.com) Handley and Chapman identify HubSpot as the “poster child” of content marketing.  If you have spent time browsing the web about industrial marketing or marketing in general you have run across some of HubSpot’s content.  The content…whether a white paper, a blog post or video is designed to engage more customers at the top of the sales funnel.  Continue reading “Can Your Industrial Product Become a Poster Child?”