I travel often between Kalamazoo and Detroit on Michigan’s International Speedway better known as Interstate 94.
If you have driven that busy highway before you know there are a ton of unsightly billboards.
The other day I took a survey with myself. About half of the billboards I could not read at 70-80 mph and the other half did not connect in terms of the company’s brand message. Yet the majority were produced by an agency or communication company that is supposed to be an expert at this stuff. Continue reading “Is Your Web Site a Billboard on I-94?”